‘Super Size Me’ Sequel Re-Examines Fast Food Industry | NBC News Now

‘Super Size Me’ Sequel Re-Examines Fast Food Industry | NBC News Now


STEPHANIE RUHLE SAT DOWN WITH HIM TO TALK ABOUT WHAT HE HOPES HIM TO TALK ABOUT WHAT HE HOPES TO ACHIEVE WITH THIS NEW FILM. TO ACHIEVE WITH THIS NEW FILM.>>Reporter: SUPER SIZE ME 2,>>Reporter: SUPER SIZE ME 2, WHAT IS THIS MOVIE ABOUT? WHAT IS THIS MOVIE ABOUT?>>THIS IS ABOUT THE JOURNEY OF>>THIS IS ABOUT THE JOURNEY OF ME TO OPEN MY OWN FAST FOOD ME TO OPEN MY OWN FAST FOOD FRANCHISE. FRANCHISE.>>WHERE ARE WE?>>WHERE ARE WE?>>IN THE MIDDLE OF THE ACTUAL>>IN THE MIDDLE OF THE ACTUAL POPUP HERE IN NEW YORK CITY. POPUP HERE IN NEW YORK CITY.>>WHAT IS THIS JOINT?>>WHAT IS THIS JOINT?>>HOLY CHICKEN IS A FAST FOOD>>HOLY CHICKEN IS A FAST FOOD EXPERIENCE UNLIKE ANYTHING EXPERIENCE UNLIKE ANYTHING YOU’VE EVER SEEN. YOU’VE EVER SEEN.>>I’VE HAD A LOT OF FAST FOOD>>I’VE HAD A LOT OF FAST FOOD IN MY LIFE. IN MY LIFE. IT LOOKS LIKE A PLACE WHERE YOU IT LOOKS LIKE A PLACE WHERE YOU WOULD GO AND PICK UP LUNCH IN WOULD GO AND PICK UP LUNCH IN THE MIDDLE OF A WORKDAY. THE MIDDLE OF A WORKDAY.>>THIS IS A PLACE THAT’S 100%>>THIS IS A PLACE THAT’S 100% TRANSPARENT AND HONEST WITH YOU TRANSPARENT AND HONEST WITH YOU BY THE TIME YOU WALK IN THE BY THE TIME YOU WALK IN THE DOOR. DOOR. FROM THE COLORS IN HERE WITH THE FROM THE COLORS IN HERE WITH THE WALLS PAINTED GREEN I TELL YOU WALLS PAINTED GREEN I TELL YOU ARE PAINTED THIS LIVELY SHADE OF ARE PAINTED THIS LIVELY SHADE OF GREEN BECAUSE THEY MAKE YOU GREEN BECAUSE THEY MAKE YOU THINK OF HEALTHFUL THINGS LIKE THINK OF HEALTHFUL THINGS LIKE VEGETABLES AND GREENS. VEGETABLES AND GREENS.>>SUPER SIZE ME HAD A MASS I>>SUPER SIZE ME HAD A MASS I HAVE MASSIVE IMPACT ON CULTURE. HAVE MASSIVE IMPACT ON CULTURE. WHY DID YOU NEED TO DO THIS? WHY DID YOU NEED TO DO THIS?>>WE TALKED FOR A LONG TIME>>WE TALKED FOR A LONG TIME ABOUT HOW DO WE FOLLOW UP. ABOUT HOW DO WE FOLLOW UP. WHAT’S CHANGED SINCE WE MADE THE WHAT’S CHANGED SINCE WE MADE THE FIRST FILM. FIRST FILM. EVERYTHING NOW IS SUPPOSEDLY EVERYTHING NOW IS SUPPOSEDLY HEALTHIER, BETTER FOR YOU. HEALTHIER, BETTER FOR YOU. WE SAID THE BETTER WAY TO DO WE SAID THE BETTER WAY TO DO THIS RATHER THAN FROM A CONSUMER THIS RATHER THAN FROM A CONSUMER POINT OF VIEW IS WHEN WE DO IT POINT OF VIEW IS WHEN WE DO IT FROM A CAMPAIGN POINT OF VIEWOMP FROM A CAMPAIGN POINT OF VIEWOMP I THINK THE MARKETING HAS MADE I THINK THE MARKETING HAS MADE US THINK IT’S CHANGED THE WAY WE US THINK IT’S CHANGED THE WAY WE LIVE AND EAT, YEAH. LIVE AND EAT, YEAH. I THINK THAT’S WHAT SUPER SIZE I THINK THAT’S WHAT SUPER SIZE ME 2 REALLY SHOWS YOU, IS THAT ME 2 REALLY SHOWS YOU, IS THAT WE HAVE A LOT OF THE SAME FOOD WE HAVE A LOT OF THE SAME FOOD WITH A LOT BETTER MARKETING. WITH A LOT BETTER MARKETING.>>SO NOTHING HERE HAS CHANGED.>>SO NOTHING HERE HAS CHANGED.>>I THINK THERE’S MORE KALE.>>I THINK THERE’S MORE KALE. I THINK YOU HAVE A LOT MORE I THINK YOU HAVE A LOT MORE SALADS POPPING UP. SALADS POPPING UP. IS THAT A BAD THING? IS THAT A BAD THING? OF COURSE NOT. OF COURSE NOT. BUT IT’S STILL NOT WHAT PEOPLE BUT IT’S STILL NOT WHAT PEOPLE ARE ORDERING. ARE ORDERING.>>SUPER SIZE ME CHANGED THE WAY>>SUPER SIZE ME CHANGED THE WAY I EAT, IT CHANGED WAY I FEED MY I EAT, IT CHANGED WAY I FEED MY KIDS. KIDS.>>ME TOO.>>ME TOO.>>WHAT IS SUPER SIZE ME 2 GOING>>WHAT IS SUPER SIZE ME 2 GOING TO DO FOR ME? TO DO FOR ME?>>I THINK IT’S GOING TO CHANGE>>I THINK IT’S GOING TO CHANGE THE WAY YOU LOOK FOR FOOD, THE THE WAY YOU LOOK FOR FOOD, THE FOOD YOU BUY, THE WAY YOU WANT FOOD YOU BUY, THE WAY YOU WANT TO SOURCE YOUR FOOD. TO SOURCE YOUR FOOD. FOOD EDUCATION HAS TO START AT FOOD EDUCATION HAS TO START AT HOME. HOME. IT WILL CHANGE THE WAY YOU WANT IT WILL CHANGE THE WAY YOU WANT TO SOURCE THAT FOOD FROM. TO SOURCE THAT FOOD FROM.>>HERE’S THE THING.>>HERE’S THE THING. ALL OF THE TRANSFORMATION THAT ALL OF THE TRANSFORMATION THAT YOU’RE TALKING ABOUT IS YOU’RE TALKING ABOUT IS AVAILABLE. AVAILABLE. BUT ONE OF THE REASONS WE EAT BUT ONE OF THE REASONS WE EAT TASTY, QUICK, UNHEALTHY FOOD IS TASTY, QUICK, UNHEALTHY FOOD IS BECAUSE IT WORKS AND IT’S GOOD. BECAUSE IT WORKS AND IT’S GOOD.>>YEAH.>>YEAH.>>SINCE SUPER SIZE ME, YOU KNOW>>SINCE SUPER SIZE ME, YOU KNOW WHAT’S GONE UP IN THIS COUNTRY, WHAT’S GONE UP IN THIS COUNTRY, ANXIETY, DEPRESSION, STRESS. ANXIETY, DEPRESSION, STRESS. WHY DO YOU THINK THIS WHY DO YOU THINK THIS INFORMATION YOU’RE OFFERING IN INFORMATION YOU’RE OFFERING IN MY HOME IS GOING TO MAKE ME WANT MY HOME IS GOING TO MAKE ME WANT TO TAKE THE TIME TO SOURCE TO TAKE THE TIME TO SOURCE BETTER FOOD? BETTER FOOD?>>THAT’S WHY IT WAS SO>>THAT’S WHY IT WAS SO IMPORTANT FOR ME TO OFFER IT TO IMPORTANT FOR ME TO OFFER IT TO YOU HERE INSIDE OF HOLY CHICKEN. YOU HERE INSIDE OF HOLY CHICKEN. WHAT THIS PLACE DOES IN A WAY WHAT THIS PLACE DOES IN A WAY THAT THE FILM CAN’T, YOU’RE THAT THE FILM CAN’T, YOU’RE GOING TO WATCH THE FILM AND IT’S GOING TO WATCH THE FILM AND IT’S GOING TO BE AN EYE OPENING GOING TO BE AN EYE OPENING EXPERIENCE FOR YOU, LEARNING HOW EXPERIENCE FOR YOU, LEARNING HOW FREE RANGE, HOW THIS TYPE OF FREE RANGE, HOW THIS TYPE OF LABELING REALLY DOESN’T MEAN LABELING REALLY DOESN’T MEAN ANYTHING WHEN IT COMES TO THE ANYTHING WHEN IT COMES TO THE QUALITY OF THE CHICKEN YOU’RE QUALITY OF THE CHICKEN YOU’RE BUYING. BUYING.>>SO THE CHICKEN YOU SERVED IN>>SO THE CHICKEN YOU SERVED IN HERE ACTUALLY IS HORMONE FREE? HERE ACTUALLY IS HORMONE FREE?>>THE CHICKEN WE’RE SERVING>>THE CHICKEN WE’RE SERVING HERE IS HORMONE FREE, ANTIBIOTIC HERE IS HORMONE FREE, ANTIBIOTIC FREE, FREE RANGE, ALL NATURAL. FREE, FREE RANGE, ALL NATURAL. IT’S GROWN BY A COMPANY THAT IT’S GROWN BY A COMPANY THAT USED TO BE AN INDEPENDENT USED TO BE AN INDEPENDENT CHICKEN COMPANY THAT IS NOW CHICKEN COMPANY THAT IS NOW OWNED BY PERDUE, ONE OF THE FIVE OWNED BY PERDUE, ONE OF THE FIVE COMPANIES THAT SELLS YOU 99% OF COMPANIES THAT SELLS YOU 99% OF THE CHICKEN YOU BUY IN THE THE CHICKEN YOU BUY IN THE UNITED STATES. UNITED STATES. MOVING FORWARD, HOW CAN WE AT MOVING FORWARD, HOW CAN WE AT HOLY CHICKEN GET MORE OF THOSE HOLY CHICKEN GET MORE OF THOSE FARMERS TO GROW OUR CHICKEN. FARMERS TO GROW OUR CHICKEN. AFTER THIS POPUP AS WE GO TO AFTER THIS POPUP AS WE GO TO WASHINGTON, D.C. TO OPEN THE WASHINGTON, D.C. TO OPEN THE FIRST BRICK AND MORETAR HOL JIY FIRST BRICK AND MORETAR HOL JIY CHICKEN, THAT’S THE GOAL. CHICKEN, THAT’S THE GOAL.>>YOU WROTE AN OPEN LETTER>>YOU WROTE AN OPEN LETTER TALKING ABOUT SEXUAL MISCONDUCT. TALKING ABOUT SEXUAL MISCONDUCT. WE KNOW THEY WEREN’T GOING TO WE KNOW THEY WEREN’T GOING TO DISTRIBUTE THE FILM AT THIS DISTRIBUTE THE FILM AT THIS POINT. POINT.>>RIGHT.>>RIGHT.>>WHY DID YOU DECIDE TO COME>>WHY DID YOU DECIDE TO COME FORWARD? FORWARD?>>I THINK I JUST REACHED A>>I THINK I JUST REACHED A PERSONAL MOMENT IN MY LIFE WHERE PERSONAL MOMENT IN MY LIFE WHERE IN THE MIDST OF THE ME TOO IN THE MIDST OF THE ME TOO EXPLOSION THAT WAS HAPPENING, EXPLOSION THAT WAS HAPPENING, SOMETHING THAT WAS INCREDIBLY SOMETHING THAT WAS INCREDIBLY NECESSARY, THAT I STARTED TAKING NECESSARY, THAT I STARTED TAKING STOCK OF LIKE MY OWN ACTIONS, STOCK OF LIKE MY OWN ACTIONS, THE THINGS I’VE DONE IN MY PAST THE THINGS I’VE DONE IN MY PAST AND RECOGNIZING THAT I COULD DO AND RECOGNIZING THAT I COULD DO BETTER, I COULD DO BETTER AS A BETTER, I COULD DO BETTER AS A PERSON AS SOMEBODY WHO OWNED YOU PERSON AS SOMEBODY WHO OWNED YOU HAVE TO THE THINGS THAT I’D DONE HAVE TO THE THINGS THAT I’D DONE IN MY PAST. IN MY PAST. WHY WOULDN’T I COME FORWARD AND WHY WOULDN’T I COME FORWARD AND SAY I CAN BE A BETTER PERSON AND SAY I CAN BE A BETTER PERSON AND DO BETTER? DO BETTER?>>IT’S HARD TO DO.>>IT’S HARD TO DO.>>IT’S HARD TO DO.>>IT’S HARD TO DO. DID I THINK EVERYTHING WAS GOING DID I THINK EVERYTHING WAS GOING TO IMPLODE THE WAY IT DID? TO IMPLODE THE WAY IT DID? I DIDN’T THINK EVERYTHING WOULD I DIDN’T THINK EVERYTHING WOULD GO AWAY AND IT’S BEEN AN GO AWAY AND IT’S BEEN AN INCREDIBLY ENLIGHTENING AND INCREDIBLY ENLIGHTENING AND TRYING TWO YEARS. TRYING TWO YEARS.>>HOW WOULD YOU DESCRIBE THOSE>>HOW WOULD YOU DESCRIBE THOSE TWO YEARS? TWO YEARS?>>IT’S HARD.>>IT’S HARD. YOU KNOW, I YOU KNOW, II’M AT THE MOMENT NOW YOU KNOW, II’M AT THE MOMENT NOW FINALLY MAKING AMENDS. FINALLY MAKING AMENDS. I THINK THAT’S WHAT IT TAKES. I THINK THAT’S WHAT IT TAKES. IT TAKES HUMILITY, IT TAKES IT TAKES HUMILITY, IT TAKES GRATITUDE. GRATITUDE. I THINK IT TAKES AN ATTITUDE TO I THINK IT TAKES AN ATTITUDE TO WANT TO BE BETTER AND CHANGED.

16 thoughts on “‘Super Size Me’ Sequel Re-Examines Fast Food Industry | NBC News Now”

  1. He just said "hormone and antibiotic free are misleading lablels" but then he says his chicken is healthy because it's "hormone free, antibiotic free, etc. Huh?? 2:56

  2. I loved & appreciated the uniqueness of Morgan's work, both the documentary & the TV shows. Definitely will see this latest offering.

  3. Humans will never stop being bad so just get over it. The light shown in the darkness and the darkness comprehended it not. Sin in humans will never go away.

Leave a Reply

Your email address will not be published. Required fields are marked *

Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , ,